Social Media - Why your business should use social media! by Kunst und Kollegen

Author:Kunst und Kollegen [Kunst und Kollegen]
Language: deu
Format: epub
Publisher: YOUPublish GmbH
Published: 2016-05-11T09:00:39+00:00

B2C and B2B business both share the same challenges when facing social media. The difficulty of proving ROI, lack of time and strategic planing. As well as staying on top of current and new social media trends, re-evaluating what channels work best, and creating individual content for specific channels. Once committed to a social media strategy, businesses have to nourish and cultivate their community on an on-going bases to show their commitment, not only to themselves but also their customers. In the end social media will not replace traditional marketing channels (yet) but it allows for a direct and meaningful conversation with consumers and functions as an additional element to multiply all marketing efforts.

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